We count at least 12 competing businesses listed in and around Durban. Almost all of them are competing on the same two things without realising it: how fast they reply, and what their reviews say.
Half the enquiries are urgent and the other half need a COC quote nobody follows up on.
We answer every enquiry within seconds on WhatsApp, follow up when a quote goes quiet, and ask for a Google review the day the job is signed off — so the next person searching in Durban finds a business with recent reviews rather than one with none.
The ones that win aren't cheaper. They answer first and they have recent reviews.
Two ways: answering urgent call-outs before a competitor does, and following up on quotes that go quiet. Most electrical quotes are never chased a second time, and a large share of that work is still winnable a week later.
Ask on WhatsApp, the same day the job is signed off, while the customer still has the relief of working power fresh in mind. Emailed review requests are largely ignored; WhatsApp requests are read.
Fifteen minutes, no presentation. Bring what you spend now and we'll put our number next to it, line by line.