The customer is shaken, comparing two or three shops, and picks the one that makes it easy. Cresta answers every enquiry the moment it lands, asks for the review once the work is done, and puts your panel beating business in front of the people already looking.
Most insurers now let the customer choose the repairer, which means the decision has moved from the insurer to a person searching Google after an accident. Being easy to reach and visibly well reviewed matters far more than it used to.
Speed of response, whether the shop handles the insurance paperwork, and other people's experiences of the repair quality — in that order, because the customer cannot judge the work themselves.
Local pages with the competitor picture in each metro.
Fifteen minutes, no presentation. Bring what you spend now and we'll put our number next to it, line by line.